Topshop x Russ Jones (2025)

///control.conceptual.relaunch
What’s important when you come back to the party?

3 part collaboration supporting Topshop (& Topman) relaunch from start to first
IRL event.

Pt.1 Gratitude

You’re the reason I’m here
180 House
Epoxy Ink, Steel, Alumnium
1800 x 900mm (5x)
(2025)

Five site specific Mirrors and 20 Unique gifts (Not pictured due to copyright) were created for Universal Music Groups Brit awards Afterparty and Brit Award Nominees.

Six videos created in support of the installation combined gain over 2M views.
Which brands like...

Pt.2 Energy

We missed you too
Soho, London
Epoxy Ink, Steel (Framed)
320 x 220mm
(2025)

21 Screenprinted mirrors containing social media comments from fans supporting the return of Topshop are hidden around Soho with a grand prize behind a unique variant.

Fans create teams to find mirrors and out manuever the artists team.

The winners collect seven mirrors...

Pt.3 Experience

Defected x Topshop
Shoreditch, London
Ink, Vinyl, Foam,
(2025)

70 Screenprinted posters are installed in London’s East End for fans to retrieve, a number of site specific installations and gifts are created to celebrate the first IRL event for Topshop during their return.

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