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merch (2025)

///identity.conceptual.fashion
Can fashion be used to change identity?







Russ Jones
merch
embroidery and screenprint on cotton
Various

A clothing collection is created to utilise human advertising space for the art world. Clothing states “HOT GIRLS LIKE ART”. Palindromic inferred associations that signify ingroup status in two prestige groups of Western society: driving demand and the association between both.

made available at www.hotgirlslikeart.com/store at a significantly higher price (5x) than is available to friends, associates, and fans of my work, to allow for the implied financial benefits of brand association.

[Ongoing]
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